INIA FOND Content Playbook

In this playbook, you can explore a variety of example scripts that demonstrate effective strategies for creating engaging video content. 

We are committed to continuously expanding this collection, so bookmark it and come back! 

The Recommended Video Structure

Our experience with over 2,000 partnership videos has helped us identify a successful 5-points structure that should be incorporated regardless of the video template you choose:

1. The Hook 

Capture attention within the first 3-6 seconds with a dynamic visual, a startling statement, or a teaser of the transformative results.

The goal is to prevent viewers from swiping away and to pique their interest immediately. Examples could include a before-and-after snapshot, a rapid montage of user reactions, or a bold claim about the product’s capabilities.

2. The Context

Set the stage by providing a relatable scenario that highlights a common problem or need that the product addresses. Avoid starting with direct product promotion. Instead, focus on a story or an issue that potential users face which leads naturally into the introduction of the product.

For instance, depict a day in the life of your struggling with traditional hair removal methods before you discover INIA FOND.

3. Body - Selling Points

Select the most relevant selling point that aligns with the context provided. Focus on just one major feature to keep the message clear and impactful. Choices could include:

• A. Long-term hair removal: INIA FOND offers 16.5J energy. It uses the same laser technology as clinics. You can see visible 80% hair reduction after 3-4 weeks of usage.
• B. 3 Precise Modes and Auto-Glide: Enjoy efficient hair removal with 3 precise modes designed for different body areas (BODY/FACE/BIKINI), and complete a whole-body treatment easily in just 12 minutes with smart auto mode.
• C. Cost-Effectiveness: Compare the price advantage over similar, more expensive options, highlighting the savings.
• D. Safe-to-Use: INIA FOND is FDA-Cleared, ensuring the highest standard of quality and safety.

We've a more detailed version in the INIA FOND Selling Points for Your Reference section, at the end of this playbook. Feel free to take a look!

4. Effectiveness Showcasing

Incorporate authentic proof of the product's effectiveness. This can include before-and-after images, chronological video clips of the treatment area, or personal testimonials that reinforce the message "it really works!"

This segment is crucial for building trust and credibility with your audience, thereby boosting sales.

5. CTA - Call to Action

End with a compelling call to action that encourages immediate purchase:

• Direct viewers to the clickable product link located at the bottom left of the screen.
• Emphasize promotional offers such as
• a limited-time price of $79.99,
• free shipping options available through TikTok, and
• a 30-day money-back guarantee if no effects are observed.
• Use persuasive language to reinforce the urgency and benefits of making a purchase now.

Now that you are familiar with the structure of our successful videos, let's explore some specific script examples that exemplify how to effectively apply this framework.

Below, you'll find carefully crafted templates that serve as inspiration for all or parts of the segments of your video.

Other Shooting Tips

Pronunciations

INIA (/ˈɪniə/)    FOND(/fɒnd/)

Product Link

INIA FOND IPL At-Home Laser Hair Removal Product

Hashtags

Incorporate the following hashtags in your video captions:

#INIA #INIAhairemoval #hairremovaldevice #HairFreeSeasonINIA #summervibeINIA

Mentions

Ensure the inclusion of the @inia__official mention to maximize visibility.

Skin/Hair Color Safety Chart

INIA FOND Selling Points for Your Reference

Point 1: Follicle level long-term hair removal. ("Hair root elimination")

  Supporting points:

    High energy output: Broad spectrum pulsed light, 16.5J energy.

    Deep light penetration: Wavelength range of 530-1200nm, reaching follicles up to 3mm below the dermis.

Point 2: Tailored effectiveness for different body areas.

  Supporting points:

    Specifically designed for bikini area: Unique Bikini mode, compact design for effective bikini-line hair removal.

    Multiple modes: Body, Face, and Bikini modes, each with 5 energy levels for customizable intensity.

Point 3: Efficient full-body hair removal in 12 minutes.

  Supporting points:

    1.2 seconds rapid light emission technology.

    Auto Mode: Seamless, click-free flashing makes it super easy to cover larger sections of the skin.

Point 4: Safe and reliable at-home hair removal solution.

  Supporting points:

• FDA cleared, with RoHS certifications.
• Unlimited flash times.
• Reliable durability:
  • 100,000 cable insertions and button usage tests.
  • 1m device drop test.
  • Comprehensive surface corrosion resistance tests.

Point 5: Lifetime Flash Guarantee:

  Supporting points:

Receive free replacement handsets if you ever run out of flashes. Enjoy a 1-year warranty, extendable to 2 years upon registration, and free replacements provided within the warranty period.